The purpose of this paper is to discuss the Semiotic approach to forming of Theory of Computer Visualization. Such theory (or rather theories) should be the foundation of design, development, and evaluations of specialized visualization systems. The semiotic analysis of visualization is defined. The paper contains the scheme of the semiotics analysis during designing of visualization systems. The semiotic analysis helps in design and development of the real visualization systems. Also such conceptions as Computer Metaphor, Metaphor Action, Metaphor Formula are defined and discussed.
Ключевые слова: Computer visualization, semiotic metaphor, Visualization Metaphor.